Starting and running a Hope Campaign
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      1. Help Center
      2. Starting and running a Hope Campaign

      Best Practices Guide

      Whether you're raising support for missions, community work, or a personal cause, this guide will help you run a strong and successful campaign on HopeGives.

      1. Clarify Your Goal and Timeline

      • Set a clear financial goal and explain exactly what the funds will be used for

      • Plan for about 30 to 40 days of active fundraising

      • Prepare your story and materials ahead of time so you can launch with confidence

      2. Tell a Compelling Story

      • Start with why you are doing this. what moves you, what problem you're solving, and why it matters

      • Keep it authentic, heartfelt, and focused

      • Clearly explain how donations will make a difference

      Use the Writing Assistant

      • HopeGives includes a built-in writing assistant to help you craft a clear and powerful story
      • Let it guide you through the process of explaining your mission, needs, and impact

      3. Show the Impact

      • Be specific: “$25 buys a backpack,” “$100 covers one week of housing,” etc.

      • When people see how their gift helps, they’re more likely to give and share

      4. Upload a Personal Video

      • Campaigns with video consistently raise more money

      • A short video (1 to 2 minutes) where you introduce yourself, share your heart, and explain what you're fundraising for builds trust and connection

      • Note: You must upload a cover photo and then you can add a video as an additional resource.

      5. Keep it Personal

      • Use photos and stories from your real life

      • Let people see who you are and why this campaign matters

      • Avoid generic language—let your voice shine through

       6. Post Regular Updates

      • Updates are a key part of building trust and momentum

      • HopeGives sends your updates directly to your donor base via email, helping keep supporters engaged

      • Use updates to share progress, photos, answered prayers, or new needs

      7. Promote Your Campaign

      • Share your campaign with friends, family, churches, and social media followers

      • Use the HopeGives tools to make sharing easy

      • Don’t be afraid to ask—people want to help when they understand the need

      8. Finish Strong

      • As your campaign nears the end, keep sharing updates and reminding people to give

      • Use the final days to rally support and celebrate the progress you've made

      9. After the Campaign

      • Say thank you

      • Share how the funds were used

      • Let donors know the impact they made