Step 3: Promote your Hope Campaign

Follow the 7 steps to promote your campaign. 

Running a successful campaign is less about asking louder and more about sharing consistently and personally. Below are seven proven ways to promote your HopeGives campaign in a way that feels authentic and effective.

1. Post a Heartfelt Campaign Story
Your campaign page is the foundation of everything else. Take time to clearly share why this matters to you, who it impacts, and what the funds will be used for. People give to stories, not just causes.

Tips
Use personal language
Share why this mission matters to you personally
Be specific about how donations will be used

A clear and honest story builds trust and makes it easier for others to share your campaign.

2. Share on Social Media
Social media helps your campaign reach beyond your immediate circle. Post your campaign link and talk about it more than once. Repetition helps people notice and respond.

Tips
Share when your campaign launches
Post updates on progress or milestones
Remind people why their support matters

You do not need to post every day, but consistency matters more than perfection.

3. Text Your Link to Friends and Your Circle
Text messages are one of the most effective ways to invite support. A short personal message goes a long way.

People are far more likely to give when they are personally invited.

4. Launch a Three Week Email Campaign
Email allows you to tell a longer story and reach people who may not be on social media.

Suggested flow
Week one Campaign launch and vision
Week two Update and reminder
Week three Final push and gratitude

Keep emails short, honest, and focused on impact.

5. Share at Churches and Events
If you are connected to a church or organization, ask if you can share your campaign with their community. This could be during a service, in a newsletter, or at an event.

Tips
Ask leadership for permission
Keep it brief and clear
Share how people can give and pray

Many campaigns gain momentum when shared in trusted community spaces.

6. Personally Send Thank You Messages
Thank people quickly and personally when they give. Gratitude builds trust and encourages others to give as well.

Tips
Send a short message or email
Acknowledge their generosity
Let them know the impact of their support

People who feel appreciated are more likely to stay engaged.

7. Post Updates Often
Posting updates keeps your campaign active and reminds people that it is still ongoing.

Good updates include
Progress toward your goal
Stories from the field
Prayer requests
Thank you messages

Updates help donors feel connected and invested in the journey.