Starting and running a Hope Campaign
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      2. Starting and running a Hope Campaign

      Tips for Creating a Successful Hope Campaign

      When Creating Your Campaign

      • Use a clear and heartfelt title
        Your title is the first thing people see. Make it specific and emotionally meaningful. Our Writing Assistant can help you come up with a strong title and description if you’re not sure where to start.
      • Add a short video
        Campaigns with video tend to raise significantly more. A simple phone video where you share your heart, explain your mission, or say thank you can make a big impact.
      • Upload multiple photos
        Photos help people feel connected to your story. HopeGives allows you to add more than one image to better share your journey.
      • Tell your story clearly
        Let people know who you are, what you're doing, why it matters, and how the money will be used. The more personal and transparent you are, the more likely people are to give.
      • Set a focused goal
        Choose a fundraising goal that reflects your actual need. You can increase it later if needed. Let donors know what the funds will help accomplish.

        • Be Specific: Clearly outline how funds will be used.

        • Start Modestly: It's often better to meet a smaller goal and then stretch it.

        • Engage Early:Campaigns that raise 30% of their goal in the first week are more likely to succeed.

        • Regular Updates: Campaigns that post updates raise 126% more than those that don’t.

      Engaging Your Donors After Launch

      • Post updates on your campaign
        HopeGives lets you post updates and automatically sends them to your current donors. This keeps your supporters informed and shows that their gift is making a difference. Campaigns that post updates tend to raise more.
      • Say thank you often
        A simple thank you message goes a long way. Donors are more likely to give again when they feel appreciated.
      • Share your campaign regularly
        Post your campaign on social media or send it to friends and family. Share photos, small updates, or moments from your journey. Keep it fresh and consistent.
      • Keep the focus on your story
        People give when they feel personally connected. Keep sharing who you are and what you’re doing. Whether through photos, videos, or updates, let people see the impact they’re part of.